We can see businesses as we see people too – with certain characteristics, behaviours, quirks, problems, questions and backgrounds. It’s a good way to bring a brand personality into shape. But how can we easily maintain a brand personality across channels and contexts?

An orange cut in half with blue-coloured peel lying on a blue underground.

In my profession as an experience designer, every project is something unique. No client thinks or acts the same way, no setup in a team or condition within a company is comparable, no briefing is about the same goal or based on the same problem. All of this and much…


Change processes in organizations might take a very long time – or take up a large amount of energy. Anyone who goes through the cycle of change and learning will also be able to guide change processes in companies and organizations. …


How to map a journey from the view of the audience.

Mapping a user journey, customer journey or buyer journey — there are many ways to call it — makes whole processes transparent, understandable and transformable. …


A simple framework for effective team collaboration on complex products

Since a few weeks, I have been reading quite a lot about the Scrum framework and its characteristics. My fellow students and I at the Content Strategy master’s degree programme at FH JOANNEUM also got in touch with it during a session by Stefan Pollach on Agile Project Management. Find…


A review of Denise Henkel’s approach to community growth

Recently, I came across CMX, the hub for the community industry, because CreativeMornings, a monthly breakfast lecture series for creative types taking place in more than 200 cities worldwide, was nominated for the Community Industry Awards organized by CMX. …


An easy way to resist distractions and increase productivity

The Pomodoro technique is a way to break down to-do’s into small tasks of 25 minutes, taking a 5-minute break after each chunk. I recently got introduced to this time management technique by a colleague of mine, Dominik Berger, who slightly adapted it for is work needs. The approach seems…


Some lines about learning and improving with reflective writing

Pausing, reflecting a bit and putting thoughts into words help us to look back at events that took place. It could be something delightful, inspirational, strange, awkward or even bad. We can learn from those events for ourselves. Looking back on purpose and in a structured manner, a retrospective, is…


Learnings from working as a self-employed designer, studying and doing 1000 other things

I have never been a big fan of juggling but I’ve always admired – or rather envied – people who were juggle pros, even as children. My fear of failure also regarding fun things (such as juggling) have been enormous, so I haven’t even tried to juggle in a proper…


Back in 2013, Jeremy Keith gave a talk at Beyond Tellerrand, a conference about web design, development and creativity. He spoke about having a look over the edge of the plate as he got inspired by the English translation of the German expression Tellerrand. I really like Jeremy’s way of…


Everybody is talking about being fast and agile. Every day we are challenged with new situations – at work, on the go, with new technologies, with trends, with opinions, with problems, at home, with the family, with friends, even alone. …

Emanuel Jochum

Experience designer, aspiring content strategist, humanist, world citizen, traveller, mountain hiker, Cuba Libre aficionado, fairness advocate. www.ejochum

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